About Us
We are Street Serenade Apparel. A men’s and women’s lux streetwear brand inspired by the culture, produced by the streets, and made for the people. We are more than just style, we’re about substance. SSA blends streetwise wisdom and motivational fire through every stitch, reminding our community to channel the spirit of the grey pavements that raised us by being real, raw, and relentless.
Through our designs and social impact, we are dedicated to inspiring action, provoking thought, and reinforcing our message of knowing your worth, staying true to your vision, and always remaining a student of the game.
“The Muse Behind The Movement”
My name is Gia I am a Jersey based fashion designer and CEO of Street Serenade Apparel. Hip Hop, street culture, and fashion have been a major influence over my life since as far back as I can remember. Tupac Shakur’s poem “The Rose That Grew from Concrete” spoke volumes to my life and situations as I struggled with unforeseen life circumstances through my college career. What started as my senior design project blossomed into something much more. It represented every situation, win, lose, joy and pain up until that very moment and I wanted to share that with my peers and those I came into contact with.
The streets have birthed some of the most intelligent and influential artists, entrepreneurs, and innovators we have come to know and look up to . I stand firm on the belief that we are not a stereotype nor is being a product of our environments our only option.
I aspire to help our people celebrate their damaged petals and know that these concrete restraints cannot refrain us from blossoming into our full potential. There’s beauty in the struggle. Find your truth within it and embrace your journey, from the ground up.